Roy Dekel

Roy Dekel: An American-Israeli Entrepreneur, Investor, and Philanthropist

Roy Dekel is an American-Israeli entrepreneur, investor, and philanthropist known for his ability to build, grow, scale, and exit businesses. With extensive experience across real estate technologies, finance, AI, and entertainment, Dekel has built a strong track record of strategic investments and leadership roles. Mr. Dekel is a regular contributor to Entrepreneur and Inc. Magazines, where he shares insights as a thought leader on entrepreneurship, business growth, and technology. His expertise is also frequently featured in Jewish publications such as the Jerusalem Post and Israel-based media, where he discusses innovation and leadership from his unique perspective as an American-Israeli entrepreneur.

After immigrating to Los Angeles in the early 2000s following five years of military service in Israel, Dekel embarked on his entrepreneurial journey. In 2002, he became Head of Revenue for a real estate development firm, where he introduced sales policies and reporting systems that grew the company’s revenue to $120 million annually. He later transitioned to DCH Home Development Company, where he served as president for six years, overseeing investments and corporate growth.

In the entertainment industry, Dekel served as CEO and Partner at The Dekel Entertainment Group, where he reviewed film investment opportunities and co-produced the 2008 comedy-horror film Killer Pad.

As a co-founder of SetSchedule, a leading proptech company launched in 2015, Roy Dekel has transformed business development for real estate professionals. SetSchedule leverages advanced technology to connect agents with buyers and sellers while offering tools like SetValue for property assessments. Under Dekel’s leadership, the platform has earned recognition, including spots on Inc.’s Fastest Growing Companies and Forbes’ Best Startup Employers lists. With innovative features such as networking tools, open-house management systems, and referral marketplaces, SetSchedule continues to empower agents and reshape the real estate industry.

Beyond his business ventures, Dekel is deeply committed to philanthropy, advocating for the growth of Israeli and Jewish communities. He is actively involved in organizations like the Israeli American Council (IAC) and American Technion Society, which promote cultural heritage and educational opportunities. He also supports Larger Than Life – L.A. Family, a nonprofit focused on enhancing the quality of life for children with cancer and terminal illnesses.