Roy Dekel
Roy Dekel: An American-Israeli Entrepreneur, Investor, and Philanthropist Shaping Companies and Communities
Roy Dekel is a dynamic American-Israeli entrepreneur, investor, and philanthropist known for his ability to integrate business innovation and community service. With extensive experience across real estate, technologies, finance, entertainment, and more, Dekel has built a strong reputation through strategic investments and leadership roles. His diverse portfolio spans real estate developments, and tech-driven ventures, reflecting his ability to identify opportunities across industries and drive sustainable growth.
After immigrating to Los Angeles in the early 2000s following five years of military service in Israel, Dekel embarked on his entrepreneurial journey. In 2002, he became Head of Revenue for a construction firm, where he introduced sales policies and reporting systems that grew the company’s revenue to $10 million per month and $120 million annually. He later transitioned to DCH Home Development Company, where he served as president for six years, overseeing investments and corporate growth.
In 2006, Dekel became the CEO of The CA Merchant & Investment Group, focusing on expanding the company’s investment policies and commercial relationships. Simultaneously, he served as the CEO & Partner at The Dekel Entertainment Group, where he reviewed entertainment investment deals and co-produced the 2008 film Killer Pad.
As a co-founder of SetSchedule, a leading proptech company launched in 2015, Roy Dekel has transformed business development for real estate professionals. SetSchedule leverages advanced technology to connect agents with buyers and sellers while offering tools like SetValue for property assessments. Under Dekel’s leadership, the platform has earned recognition, including spots on Inc.’s Fastest Growing Companies and Forbes’ Best Startup Employers lists. With innovative features such as networking tools, open-house management systems, and referral marketplaces, SetSchedule continues to empower agents and reshape the real estate industry.
Beyond his business ventures, Dekel is deeply committed to philanthropy, advocating for the growth of Israeli and Jewish communities. He is actively involved in organizations like the Israeli American Council (IAC) and American Technion Society, which promote cultural heritage and educational opportunities. He also supports Larger Than Life – L.A. Family, a nonprofit focused on enhancing the quality of life for children with cancer and terminal illnesses.
Dekel’s career reflects a unique blend of entrepreneurship, innovation, and community service, making him a prominent figure in both the business world and philanthropy. His story is one of vision, leadership, and impact, driving positive change through his professional ventures and social contributions.
